A feasibility study for a women's salon is one of the most searched topics among people considering Saudi Arabia's women's beauty sector. Much of what is published online consists of generic templates or unsourced figures. This article explains how a salon feasibility study is actually built and shows approximate ranges from a study Googan prepared for a women's salon in Riyadh in 2025, with all client details removed.

Note: these figures belong to one project with a specific location, size, services and prices. They illustrate the method and are neither a market average nor a promise of results.

What the study covers

  • Project description, services, critical success factors and timeline.
  • Market study: salon supply, population, income and spending indicators, PESTEL, Porter, SWOT and marketing mix.
  • Legal study: the regulations governing women's beauty activity, licensing, location and operation.
  • Technical study: fit-out, equipment, safety requirements, labour, utilities and operating capacity.
  • Financial study: investment costs, revenues and operating costs, projected statements and indicators.
  • Decision tests: break-even and sensitivity analysis.

Example from an actual study

  • Total investment of about SAR 500,000: capital expenditure about SAR 285,000 (fit-out about 160,000, equipment and furniture about 80,000, safety about 37,000), six-month working capital about SAR 195,000, and establishment costs about SAR 21,000.
  • Annual staff cost of about SAR 300,000 for five employees, and annual rent of about SAR 120,000.
  • Maximum capacity of 64 services a day (4 staff × 8 hours ÷ 30 minutes), with about 25% utilisation assumed in year one.
  • Year-one net margin around 12%, break-even at about 77% of expected sales, a safety margin around 23%, and an estimated payback of about a year and a half under the study's assumptions.

How Googan can help

Googan has prepared feasibility studies for the Saudi market since 1996, has had an investment presence in the Kingdom since 2013, holds ISO 9001:2015 certification, commercial registration 7036270002, and is based in Al-Masif, Riyadh. The study fee is set in the quotation according to project scope. To request a quotation, contact us on WhatsApp.

Note: the figures are approximate ranges from a single Googan study with client details removed. They are for guidance only and do not guarantee any return.

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