Waraq Al-Toot Grill Restaurants is an established restaurant in Riyadh. Googan's consulting team worked on its strategic and marketing development: the goal was not to open a new restaurant, but to raise an operating one to a higher level of quality, presentation and guest experience without interrupting service.

What Googan delivered

  • Strategic positioning: where the restaurant stands among competitors, its target guests and the standard it wants to be known for.
  • Menu: taking part in selecting the menu items so the menu focuses on what the kitchen does best.
  • Work quality: helping solve operating problems and raise preparation and serving quality.
  • Guest experience and marketing: designing what guests see and feel from the moment they enter, from the open kitchen to the dining hall.
Waraq Al-Toot team preparing skewers in front of guests
Preparation in front of the guest: quality becomes part of the marketing.
Grill area in the Waraq Al-Toot kitchen
The grill area: a long charcoal grill and easy-to-clean work surfaces.
Kitchen team in uniform
The kitchen team in uniform during service.
Dining hall with tables and floor seating
The dining hall: tables alongside raised floor seating.
Floor seating for families
Floor seating for families and groups.

The result

An open kitchen, uniformed team, organised workflow and a dining hall suited to families and individuals. In our assessment, it is now one of the finest grill restaurants in Riyadh.

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